How sorry are you? Why learning to apologise well could save your relationships
Does a good apology contain five steps, seven steps – even eight? And why do we find it so difficult?
Got something to say sorry for? Here are words that have no place in your apologies, according to those who have spent years analysing them: “It was not my intent”. “What I meant was”. “Sorry you misunderstood”. And any use of the word “obviously”.
Marjorie Ingall and Susan McCarthy call it “bad apology bingo”. They have heard a lot of them as co-authors of Sorry, Sorry, Sorry: The Case for Good Apologies and the blog Sorrywatch, where they critique public apologies. “We’ve looked at so many studies, from so many different fields, on what makes an effective apology,” Ingall says.
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