From 5,000 followers to over a million: New Zealand World Cup player Tim Payne finds social media fame
Tim Payne identified as least-known player by Argentinian influencer
Campaign launched to make defender a ‘hero’ before tournament
New Zealand defender Tim Payne has become an unlikely star after an influencer from Argentina called on his followers to unite and make the little-known 32-year-old a “hero” of the upcoming World Cup.
El Scarso, a football influencer also known as Valen Scarsini, identified Payne as the least-known player at the World Cup in Canada, the United States and Mexico based on his small social media following. Continue reading...
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