Game of two halves: how Guardiola became champion of dugout style

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May 22, 2026 - 18:00
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Game of two halves: how Guardiola became champion of dugout style

Football manager went from dressing like an overgrown schoolboy to relaxing the unwritten manager dress code

In 2016, when Pep Guardiola took his place in the dugout for his first game in charge of Manchester City, the fashion plates in the Premier League included José Mourinho, in a quarter zip and mac at Manchester United and Arsène Wenger, dapper in his suit and unzippable puffer jacket at Arsenal.

Guardiola, dressed like an overgrown schoolboy in V-neck, shirt, tie and blazer, didn’t seem as if he was going to be that much of a sartorial threat. But 10 years down the line, he is the undisputed champion of dugout style. Continue reading...

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