TfL blocks Save the Children advert calling for end to two-child benefit limit

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Jun 4, 2025 - 22:39
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TfL blocks Save the Children advert calling for end to two-child benefit limit

Advert that highlighted impact on child poverty was deemed to have breached political advertising rules

Transport for London (TfL) has banned adverts from the charity Save the Children calling for the two-child limit on universal credit and child tax credit to be scrapped, deeming them in breach of its bar on “political” advertising.

The adverts, designed to look like a train departure board, carry the message: “By the time you get to work another child in the UK will be dragged into poverty.” Continue reading...

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