Fitness influencers linked to wellness brand helping run illegal steroid market on Telegram

Jul 12, 2026 - 09:40
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Fitness influencers linked to wellness brand helping run illegal steroid market on Telegram

Ambassadors for Gencore Global directed followers to Telegram channels promoting steroids, prescription medicines and experimental peptides

Fitness influencers who publicly represent a global wellness brand are involved in running an illegal steroid market on social media, the Guardian can reveal.

Gencore Global presents itself as a UK-based health and wellness company and has recently appeared at FitXpo North West, a fitness event in Greater Manchester. It has also sponsored a racehorse, launched a UK combat sports and influencer boxing promotion, and is set to attend the National Running Show in Birmingham next year.

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