Gen Z is living in an intimacy economy, where connection is commodified | Alice Lassman

Jul 21, 2026 - 12:20

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Gen Z is living in an intimacy economy, where connection is commodified | Alice Lassman

My generation is struggling to find safety in our human relationships. AI companionship is filling the gap

“There are parts of myself I only share with my AI,” Jerome told me. “Your AI?” I asked.

He was 27, three months out of a breakup, and entirely aware that his AI relationship was, as the psychotherapist Esther Perel put it, “a business product”. Still, he confided in it more than he ever had his friends. I mention Jermoe because, in the four years I’ve been reporting on gen Z, I have watched my peers become him, one by one. We are the first generation of digital natives and the last generation to have experienced human-to-human intimacy exclusively. Now the attention economy’s younger sister, the intimacy economy, has monetized the connection and affection that make us feel human.