Keir Starmer to launch local elections campaign with focus on cost of living

Mar 29, 2026 - 22:00
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Keir Starmer to launch local elections campaign with focus on cost of living

PM will also cite Iran war as reason to stick with Labour, as party adopts new slogan: ‘Pride in Britain’

Keir Starmer will say that a vote for Reform UK will put at risk progress Labour is making on the cost of living, arguing that Britain’s values are being tested in a volatile world.

Launching the party’s local elections campaign with a new slogan: “Pride in Britain”, Starmer will urge voters to stay the course with Labour. A dire set of results are predicted for the party in Wales, Scotland and English councils, especially in the north-east of England and London.

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