Multiple league sources confirm that the NBA was …
News of James’ two-year agreement with the 76ers was printed on cardboard and posted by the Topps social media team in conjunction with James in a collaborative Instagram post before any reporter or even the league could get their hands on the information. ESPN’s Shams Charania was beaten to the punch when James’ free agency decision was released on social media, first posted by Topps trading cards at 11:30 a.m. ET and in tandem with James’ X account post where he gave a sentimental message to his fans. Topps had this announcement nearly a full minute ahead of Charania, who posted on X that James was taking his talents to Broad Street. Multiple league sources confirm that the NBA was blindsided by this type of announcement, as Topps posted what appeared to be an already-autographed one-of-one trading card — perhaps signaling that this was in the works for some time.
This article originally appeared on Hoops Hype: Multiple league sources confirm that the NBA was …
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