‘Please don’t lose another pound!’: Ozempic is upending the wedding dress industry
The ubiquity of GLP-1s is wreaking new havoc on bridal designers who must scramble to accommodate rapid weight loss
In bridal stores across the world, solicitous sales assistants are being trained to ask a new, blunt question: “Are you planning on losing a drastic amount of weight?”
Wedding season’s new disruptor is semaglutide, now used by 10% of engaged couples, according to a survey by the wedding planning platform Zola. In the same survey, 42% of couples said the ubiquity of GLP-1s has made them feel they should “look a certain way” for their wedding.
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