Stout clobber? Guinness tie-up features £1,295 ‘pub carpet jumper’

Mar 15, 2026 - 13:45

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Stout clobber? Guinness tie-up features £1,295 ‘pub carpet jumper’

The brand has enlisted JW Anderson to help brew a 17-piece range of luxury fashionware, from ‘beer towel’ shorts to branded trousers and tops

You too can look like a pub carpet – and for the bargain price of £1,295. Such sartorial elegance – perhaps an option for anyone stepping out to celebrate St Patrick’s Day this week – is the aesthetic love child of a partnership between Guinness and the luxury clothing brand JW Anderson.

Launched earlier this month, the tie-up allows fashionistas to get their hands on a range of Guinness-wear, exploiting the ongoing metamorphosis of the “black stuff” from unfashionable pub staple to social media status symbol.