UFC's Dana White ripped his own company in NSFW rant on celebrity mixups

Max Holloway beat Conor McGregor in an anticlimactic UFC 329 main event Saturday that ended in the first round after McGregor hurt his leg in the opening seconds of the fight.

The show outside the octagon failed to deliver too, as UFC president Dana White called out his production team for misidentifying one of the celebrities he paid to attend the fight. Something he said happens frequently.

On Saturday, his disappointment came from UFC confusing boxing champion Shakur Stevenson for Oklahoma City Thunder guard Jalen Williams. White at least had a broadcaster who was able to call out the mistake in real time.

The UFC graphic department just mistaken Shakur Stevenson as Jalen Williams from the OKC Thunder

and commentator had to let them know💀💀💀💀#UFC329
pic.twitter.com/8DEpaSei3f

— Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 (@big_business_) July 12, 2026

"I just paid Shakur Stevenson a s---load of money, and for some reason we can't figure this celebrity s--- out," White said in an NSFW rant after the event.

With the WNBA's Sophie Cunningham also making an appearance as a UFC ring girl, celebrities were a clear part of the attraction Saturday night. But the team didn't execute the plan.

After all these years, this certainly seems like something UFC should be better at.

This article originally appeared on For The Win: UFC's Dana White ripped his own company in NSFW rant on celebrity mixups