Business Startups

Why Business Owners Often Romanticize Struggle — and What Healthier Ambition Looks Like

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Jul 14, 2026 - 20:55
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Why Business Owners Often Romanticize Struggle — and What Healthier Ambition Looks Like
What if the biggest threat to your business isn't failure, but your attachment to struggle? The IKEA Effect reveals why so many entrepreneurs find it hard to let go.

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