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Why Removing Screens From Fitness Trackers Made Them 88% More Popular: ‘If It Has a Screen, It’s a Watch’

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May 08, 2026 - 17:16
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Why Removing Screens From Fitness Trackers Made Them 88% More Popular: ‘If It Has a Screen, It’s a Watch’
Companies like Whoop are betting billions that consumers want less tech, not more— and the strategy is paying off in a massive way.

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