Why This Veteran Founder Put Out a Music Video, Not a Discount Code, This Memorial Day

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May 22, 2026 - 22:27
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Why This Veteran Founder Put Out a Music Video, Not a Discount Code, This  Memorial Day
Mat Best opens up about the loss, discipline, and sense of mission behind Black Rifle Coffee’s new “Folded Flag” video—and what entrepreneurs can learn from building a brand with grit and purpose.

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