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Hasbro’s First Attempt at Adult Play-Doh Smelled Like ‘Mom Jeans.’ Here’s Its New Plan.

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Jul 16, 2026 - 15:45
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Hasbro’s First Attempt at Adult Play-Doh Smelled Like ‘Mom Jeans.’ Here’s Its New Plan.
The toy company's fix includes a brand-new name and zero traditional advertising, with 200 creators doing the selling instead.

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