Nigeria’s online content creator market has boomed. Can the skit-makers and streamers make it pay?
As platforms make less from advertising, creators are struggling to monetise work – leading to calls for more government investment and tax breaks
On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production.
Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures. Continue reading...
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