Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

Jul 11, 2026 - 00:40
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Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend, Sophia Kianni, is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation. 

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