Dates double in sales as consumers move away from ultra-processed snacks
Viral recipes and fibre awareness boost demand for sweet fruit amid shift towards healthier alternatives
Instead of a customary biscuit or a chocolate bar to combat the 4pm slump, people are reaching for a more natural sweet alternative: dates.
The sweet fruit has been thrust into the snacking spotlight by a combination of viral recipes on social media, growing awareness about fibre intake and increasing demand for alternatives to ultra-processed foods. Continue reading...
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