Dunning Golf Gains Unexpected Attention at the U.S. Open

Dunning Golf, a lesser-known apparel brand, has captured attention during the U.S. Open with its unique combination of style and material innovation. While not a household name among golfers, the brand has found itself in the limelight thanks to its ambassador, Russell Henley, who recently made headlines after his impressive win at the 2026 Charles Schwab Challenge.

During my visit to Dunning last fall as I began my journey at GOLF, I met the team, including Creative Director Omar Jermaine. His enthusiasm for material technology, particularly regarding the innovative use of graphene, intrigued me. This exotic material, previously explored in prototype golf shafts, exemplifies Dunning's commitment to standing out in the crowded apparel market. At the PGA Show, I observed firsthand how Dunning distinguishes itself through rigorous product testing and athlete feedback.

Friends and fellow Dunning ambassadors, Hannah Gregg and Fredrik Lindblom, introduced me to the brand, praising the quality of its pants and shorts. Dunning’s commitment to comfort on the golf course is evident in their design process, which includes testing garments on athletes and adjusting based on their experiences. The result is a product line that seamlessly blends athletic performance with cutting-edge materials, making it a favorite among golfers.

With Henley now ranked among the top five in the Official World Golf Rankings, interest in Dunning's offerings has surged, with pro shops eager to showcase their gear. Henley himself embodies the brand's ethos of comfort and freedom of movement on the course, a sentiment echoed by fellow professionals like Michael Kim and Michael Brennan.

Dunning's aesthetic is refreshingly understated, providing options that range from casual weekend outfits to elegant cashmere sweaters. This minimalist approach allows golfers to express their personality without overwhelming colors or patterns. As Jermaine aptly stated, “You can stand out without being loud.”

The brand's presence on the PGA Tour is further highlighted by the distinct styles of its ambassadors. Henley represents a traditional, quiet demeanor, allowing his performance to take center stage, while Kim connects with fans in a more relatable manner. Their contrasting personalities reflect Dunning’s versatility, appealing to golfers of all backgrounds.