Smucker’s CEO Said Buying Twinkies ‘Tastes Like Growth.’ Three Years Later, It Tastes Like a $5 Billion Mistake.

Jul 09, 2026 - 19:15
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Smucker’s CEO Said Buying Twinkies ‘Tastes Like Growth.’ Three Years Later, It Tastes Like a $5 Billion Mistake.
The jam giant thought it was buying a snack empire. It didn't realize that Twinkies last 65 days — a small fact that would cause big problems.

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