Business Startups

What’s the ‘Mini Effect,’ and How Are Brands Like Trader Joe’s Cashing In?

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Jul 09, 2026 - 19:15
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What’s the ‘Mini Effect,’ and How Are Brands Like Trader Joe’s Cashing In?
From tiny canvas Trader Joe's bags to pint-sized versions of Lowe's plastic bucket, brands are shrinking popular items for the "mini effect."

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