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How the 2026 World Cup Became an Experience Economy Goldrush

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Jul 09, 2026 - 19:15
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How the 2026 World Cup Became an Experience Economy Goldrush
From Chad "Ochocinco" Johnson's World Cup watch parties to FOX's viral Cube and Seattle's floating Barge, brands are turning the 2026 FIFA World Cup into an experience economy to win over American soccer fans.

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