‘We don’t want to make the same mistakes’: Jamie’s Italian reopens in London
Jamie Oliver’s head of restaurants is optimistic about new recipe of smaller site, slimmed-down menu and no burgers
When Jamie’s Italian crashed and burned in 2019, with the company in £83m of debt and causing 1,000 job losses, no one imagined the celebrity chef would try again.
But seven years later, Jamie Oliver has opened a flagship site under the same name in Leicester Square in central London, and believes he has a new recipe for success: a smaller restaurant with a slimmed-down menu, which features cheaper cuts of meat and no burgers. Continue reading...
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