Countdown to LA28: A Transformative Olympic Experience Awaits, Says IOC's Christophe Dubi

As Los Angeles gears up to welcome the world for the 2028 Olympic Games, Christophe Dubi, the Executive Director of the International Olympic Committee, emphasizes the city’s unique potential to host an extraordinary global event. With just over two years until the Opening Ceremony, the planning phase is shifting into high gear.

Dubi describes the upcoming six months as a pivotal period where detailed plans will be transformed into action. “The steep phase begins in the next six months,” he stated during a recent interview with Forbes, following discussions between IOC and LA28 officials in downtown Los Angeles. This phase includes finalizing venue agreements, signing significant contracts, and ramping up staffing and procurement efforts, with an estimated $1 billion needed for temporary infrastructure installations across Southern California.

As the Olympic preparation enters this demanding stage, Dubi points out that the scale of LA28 presents unique challenges. The event will be more extensive and complex than any prior Olympics, underscoring the importance of experienced leadership. “The most important thing is having the right team in place,” he noted, highlighting the necessity of a capable organizing committee.

Los Angeles aims to carve out its own identity within the Olympic landscape, much like previous host cities. While Paris showcased its rich history and Milano Cortina embraced its scenic geography, Dubi believes LA's strength lies in its vibrant cultural tapestry. “Los Angeles is a city where people come to reinvent themselves and dream bigger,” he remarked, underscoring the city's blend of sports, entertainment, and innovation.

With a diverse array of attendees from athletes to celebrities, Dubi anticipates an unparalleled atmosphere at LA28, saying, “If you have a fear of missing out, LA28 will be the place to be.” This sentiment reflects a broader trend in the Olympic Movement, where the Games are evolving into a significant cultural phenomenon that transcends traditional sports.

Dubi's recent experiences with the Milano Cortina Winter Games have influenced his perspective, particularly the value of authenticity. He concluded, “The Games felt authentically Italian,” suggesting that LA28 will similarly embrace its unique character, creating an unforgettable experience for all.